It's been just over two years since El Greco, an Ennis based business, approached us to design a brand identity for their new business. At the time El Greco decided to import an excellent olive oil from Greece and trusted Vagelis Art to communicate their ethos and the quality of their products to the market.
So we began with the design of the most important part of El Greco's identity, their logo, the face of the business to the world. Simple, memorable with colours inspired by nature the logo matched El Greco's character. We moved on to the stationery and El Greco's very first brochure design. So we came up with the design of a golden-green flow to mimic the olive oil flow, which we incorporated in the artworks above. Nikolas, the owner of El Greco, has been getting a great feedback from the shop owners and customers about his products and his printed material.
The next step was the design of beautiful indoor artworks which would make El Greco to stand out while exhibiting at festivals. We used the same golden-green flow to design a table cover that would stand out, show off Nikolas' professionalism and take people's attention at the same time. We've also designed matching price lists and a high quality roll up system to complete the set. El Greco made a very good impression at all festivals it took part in and received great comments from other stand owners, festival organisers and visitors on top of the satisfying sales.
The demand for El Greco's products grew so much within these two years that a creation of a website couldn't wait any longer. We've recently released El Greco's website www.elgreco.ie , an elegant and professional website with a calm feeling and full attention to the products.
El Greco's success to date, with over 50 stockists around Ireland (http://www.elgreco.ie/stockists/), wasn't achieved just because of Vagelis Art's designs but it was a combination of great products and Nikolas' decision to invest in a consistent, simple, elegant and communicative brand identity.